Sounds simple, right? But distinctive communication inevitably lies at the heart of every great leader and company. From building a committed culture, to a safe and healthy workplace; from a well understood and executed strategy, to influencing media and government; from reaching your investors with a clear and consistent message, to reputation management when it really counts. None of these things can occur without clear, deliberate and distinctive communication.

In a time of unprecedented change and disruption, there’s no shortage of challenges - or opportunities. But trust today has never been harder to win or easier to lose, and it’s the single most important thing to your business.

Being strategic around how you communicate has never mattered more. Series Two works at a senior level within organisations that value their reputation, want to enhance it and understand the value of effective communication to the success of their business.